SEO Research - How to make money online fast
First published on Sep 28, 2014 - Last updated on Sep 28, 2014
How to obtain a top position in SERP for your chosen search
I will present below a system to obtain a to position in SERP for
your chosen search expression. As you probably already know, each
search expression a user types in a Search Engine will bring a list of
pages on various websites that contain information about the particular
Google (as any other Search Engine) has the interest to serve the user as good as possible. The main reason Google reached such popularity is because it understands the needs of the users and serves them pages that are relevant to their searches. Of course, there is still a lot to be improved and the future is bright in the realm of finding very quickly what you are interested in. There is already implementation of artificial intelligence procedures and there is much work in progress to create learning algorithms - if a program could learn the same way as a child does and if that program is not lazy (like we humans are) and it is backed up by a huge database, it will become the equivalent of the Delphi Oracle. Probably this is not science-fiction, it may be achievable in the next decades.
Anyway, back to our tasks. Every website has a set of characteristics that makes it unique. Most of these characteristics have a relevance for a search engine. The age of the website, the number of letters in the domain name, the number of pages indexed by search engines, the presence of the search words within the domain name and many others, they all play a role in providing the user with relevant results. We, as users of search engines, would look for the best information we can find and probably we will not consider relevant if a domain name contains some of our search terms in them. Probably Google will allocate less weight to such parameters in the future, but at the moment I suppose they are still used.
So, we want our website to get some traffic. There are many ways to get traffic, but we will concentrate now only on the organic traffic. Which is the traffic generated by having your website listed by a search engine, ideally on the first page. As you know, Google earns the most significant share of its money through advertising. So, if any customer pays them, they will list their website to the very top (or right side) of the results page, no matter if their website or page have any relevancy to the searched topic. I am totally happy with that, we all need Google and the world thrives because of advertising industry. Of course, it can be a bit annoying when watching a movie and getting interrupted by ads every five minutes. But I digress.
Ok, now your website may be one day old or over ten years. You may
have two visitors per day or you may have two million (you wish...).
Your website may have a particular Alexa ranking, a particular Google PageRank and a particular MozRank. Ultimately all these ranks are created to be able to say if a website is more popular than another and estimate the number of visitors that reach that particular website. If I want to get some idea about how popular a website is, I check it on Alexa. If the Alexa rank is in tens of millions, I know, beyond doubt this is not a popular website, or is it too new. If the Alexa rank is between one million and 100000, then I can not tell if the website is popular or not. This is because Alexa ranking can easily be altered to show an unrealistic number. On the other hand, if the Alexa rank is under 100000, then they offer some extra information. You can see a chart of the rank and if the website has a legitimate Alexa rank, you want to see a smooth chart, with an upward trend. That is a good sign that the website is doing well.
Also, very important, you can see what percentage of traffic comes
from search engines and a list of the most popular search
expressions that bring customers to the website.
If a website has a very good Alexa rank (under 100000), but very little traffic comes from a search engine and there are no search terms listed, that is a red flag that the owner employed artificial ways to improve Alexa rank. Or maybe they use Pay Per Click to direct traffic to their website (and once the payment for PPC stops, the traffic will take a big dive as well).
Google PageRank can be improved by increasing the number of good quality links pointing to pages of your website or to your domain name. Since a whole industry developed based on purchasing high PR links, Google reached the conclusion that the number of links to a website may not be such a good indicator in the future and they will probably focus on better parameters, which may be harder to influence. For example, if a user gets some results and visits two particular pages - on first page, they don't get relevant information, and they quickly move away and check the next result. The second result is relevant to them and they spend a few minutes reading the article. It is quite clear to google that the second result is more relevant (to that particular user) than the first result. They can calculate some statistical data and they can rearrange their results based on the time spent by a user on a particular page. That is a good thing for all of us (not so good for the owner of the first page).
Ok, back to the original topic. Depending if your website is strong or not so strong, you should decide on a set of search expressions that you want your website to rank on top of SERP. There are highly lucrative and therefore highly competitive search expressions out there. They are capable of driving a huge number of visitors to a website. If the visitors are potential buyers and the websites that compete for the top positions actually can potentially make a large profit from every visitor, then the competition is fierce. Google is fully aware about this matters and for that reason, they charge the advertisers a premium in order to list their websites on top positions at the top of the page. It happens that some advertisers are paying tens of dollars per click, just to make a potential sale every few hundreds of visitors. As long as their strategy is cashflow-positive (the profit they generate exceeds the cost of advertising), they will continue doing it. And there is nothing wrong with that.
So, if you own a young, small website and want to get more traffic. Depending on the topic of your website and on your target visitors, you decide on a particular set of search expressions. I will show you an example of a search expression that I hope will bring visitors to this particular page. The search expression I will work with is "how to make money online". This is in fact the theme of this entire website. Maybe the fact that I initially envisaged to attract visitors with earning cents every minute was not very inspired...
So, what will I do next? I will use Google Keyword Planner. I am aware that some users have problems reaching Google Keyword Planner. You have to search in google for (you guessed!) "Google Keyword Planner" and the first organic result you should find the link https://adwords.Google KeywordPlanner
Note that you will have to login to your Google Account (if you
don't use a gmail email address, you will have to get one). After logging in,
you will see a page like this one:
You select "Search for new keyword and ad group ideas" and then you enter your search expression (or keyword). In my case, I type "how to make money online". Under the keyword filters, select " Only show ideas closely related to my search terms".
We can see that over 5000 people search for expressions containing
the words "make" and "free" and over 9000 people search for expressions
containing the words "make" and "fast". There are many variations
that people search and it is best to target as many long tail keywords.
Some of the popular search expressions are:
- how to make money online for free
- how to make money online free
- how to make free money online
- how to make a lot of money online for free (this proves some people are quite greedy :D)
- how to make money online fast
- how to make money online fast and free (apparently some people learnt that some of the fast ways to make money online are not free :) )
- how to make money fast online
- how to make money online fast and easy (some people are greedy
and lazy :) )
Now, the trick is that all these expressions, when searched one by
one may bring different websites on the top position. For example, if I
search on google.com.au "how to make money online fast", on first
position we have www.savethestudent.org
But if I search for "how to make money online for free", the first result belongs to www.moneycroc.com
This proves there is not one website that attracts all searches for "make money online" and its many variations. This is good news for all of us. At least we can hope to get some bread crumbs from the feast of the SERP leaders. All we need is to focus on the long tail keywords and be patient.
If we look what website occupies the first position for "how to make money online fast", we can see that the title of the page (listed by google is "40 easy ways to make money quickly", followed by the name of the website. I purposely did not add it at the end, because I hope this way I may improve my ranking for the same expression.
Based on previous study, it appears that google really likes titles such as "100 ways to make money online fast", or even better "200 ways to make money online fast". This is, provided we deliver what we promise.
Next thing is to research if it is a good idea to have the title of the page as well as the meta description containing the selected long tail keyword.
For this, we make use of the SERP Checker, where we go and type our domain name and then a list of long tail keywords. Contrary to common belief, google does not place blindly on top position websites that have the search expression in both title and description. Such websites exist and they are ranked decently high (position 3, 4, 7, 8, 9). So, for the beginning it may be useful to create a page where both the title, description and the actual file name of the page contain word by word the targeted search expression.After a period of time (it remains to be determined how long until google "settles" a new page on a particular position) , we can start tweaking either the title, description or the page name and see if these changes help in any way to improve the current position.
Another subject to be researched is how many times each of the keywords
have been counted within the particular pages.
Last thing to do is to create and submit a new sitemap document to your prefered search engines.
to be continued...